CGA BC's radio ads are good for a laff anyway.
You've probably heard it by now, the "Prime Minister Pierre Trudeau defined luck as where opportunity and preparation meet" ad from the Certified General Accountants of BC.
Actually, it was Lucius Annaeus Seneca, most of 2000 years earlier who defined luck that way.
Some other news flashes for the CGAs:
Pierre Trudeau did not create the heavens and the earth
Pierre Trudeau did not part the Red Sea
Pierre Trudeau did not invent hockey, beer or pizza.
And Pierre Trudeau did not elect a single MP west of Winnipeg for 16 years, which may cast into doubt the sagacity of invoking his name and memory in your BC ad campaign.
On the other hand:
"Prime Minister Pierre Trudeau expressed his contempt for British Columbians with the famous Salmon Arm Salute."
Work that into the copy, why doncha.
Actually, it was Lucius Annaeus Seneca, most of 2000 years earlier who defined luck that way.
Some other news flashes for the CGAs:
Pierre Trudeau did not create the heavens and the earth
Pierre Trudeau did not part the Red Sea
Pierre Trudeau did not invent hockey, beer or pizza.
And Pierre Trudeau did not elect a single MP west of Winnipeg for 16 years, which may cast into doubt the sagacity of invoking his name and memory in your BC ad campaign.
On the other hand:
"Prime Minister Pierre Trudeau expressed his contempt for British Columbians with the famous Salmon Arm Salute."
Work that into the copy, why doncha.
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